Sweets, chocolates, lollypops and marshmallows have long been a driving force in the market, with exotic flavours and origin of the ingredients conferring further glamour and interest to these premium treats. Although confectionery is typically indulgent, due to its high sugar content, either actual or perceived, there’s a growing trend towards options focusing on health and wellness. This shift can mitigate guilt and potentially boost consumption by positioning them as part of a healthier lifestyle.
Our extensive selection of natural ingredients is perfectly tailored to meet the evolving demand for sugar based snacks that are not only a natural footprint but also cater to various trends such as vegan, gelatine free and various dietary needs.
We can help confectioners choose the proper hydrocolloid to prevent undesirable changes throughout transportation and shelf life of these treats, such as sugar recrystallisation, moisture migration and texture variation.
Despite the high sugar content of these delicate confectionery products, acid jellies are now witnessing a notable demand for lower-sugar alternatives and the incorporation of functional ingredients like vitamins and minerals. Additionally, there’s a focus on sour intensity and innovative textures.
The marshmallow industry is evolving towards natural and gelatine-free ingredients, catering to dietary preferences with vegan and allergen-free options.
Fruit bars are thriving with the rise of clean eating and healthy snacking. Trends include plant-based and low-sugar options, as well as functional ingredients like probiotics. Consumers also seek unique flavors, texture variety and customisation, making fruit bars a dynamic and evolving market segment.
Historically widespread in Asia and the Middle East, these desserts with appealing shapes and colours are gaining popularity globally, especially among kids, due to their low calories and refreshing, hydrating properties. They offer a convenient, healthy treat, especially designed to boost hydration and encourage increased fruit consumption.